Paid Media Strategist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

The Paid Media Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space. The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of a variety of B2B GTM strategies, cross-channel strategy, and how their services impact the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. Working in lockstep with our Client Services team, hey are responsible for owning strategy, reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their services’ strategic nuances and the levers to pull to drive performance

Responsibilities:

• Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 3-4 years of digital marketing experience. 2+ years in agency setting
• Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc.
• Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies 
• Minimum 3 years of hands-on experience with Paid Media Channels
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
  • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations
  • Significant campaign management experience in each of the following additional campaign types:
    • LinkedIn
    • Performance Max
    • Bing Ads
    • ABM DSPs: Demandbase, 6Sense, Terminus, etc.
  • Additional significant campaign management experience in at least 3 of the following additional campaign types:
    • YouTube Ads
    • Meta
    • Display Advertising
    • Local campaigns
    • Content Syndication
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Key Performance Indicators (KPIs):

• $13.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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